FMCG or CPG this is a branch, which produce Fast Moving Consumer Goods (or Consumer Packaged Goods). Such goods, as articles of daily use. It is fast moving, which means high demand, many clients, and at the same time: low manufacture cost, massive sale. The basic rule of this industry is: bigger and better. As a producer on this market, you have assured sales, on the other hand this branch is characterized by extremely high level of competitiveness. On such market customers have a choice of many brands, especially in megastores. It is never secured market, because of this choice and existence of many competitors. When you decide to go on this market, you have to be sure, that you have enough money for advertisement campaigns. But before this, you should contract market research.... czytaj reszte